Founded in 1967, the Guild Of Travel Management Companies (GTMC) found that their long-established brand, whilst highly credible, was acting as something of a restriction with regard to both attracting new members and portraying themselves as a modern, forward thinking, organisation.
How we did it
Starting with an evaluation of how members and stakeholders perceived the existing brand and what potential barriers existed to attracting potential new members, AudienceNet assisted the GTMC in developing an entirely new brand position, from mission statement and clear goals through to a new logo, visual assets and brand guidelines. The development of the re-brand was tested at all stages through stakeholder consultation, via an AudienceNet qualitative insights forum.
The re-brand was recently unveiled to members at their 2015 annual conference and we have since been commissioned to build the GTMC a completely new web and social media presence.