The Economic Contribution of the Core UK Music Industry
UK Music approached us looking to present the key insights from a detailed 60-page evaluation of The Economic Value of the UK Music Industry in a form that would be easily digestible for a time-starved audience.
Working closely together with the key stakeholders, the Data Design research team summarised the full report into a 15-page summary brochure. From here, the design team selected the key statistics and messages and created a clear and visually arresting infographic. The animation team were then able to bring the infographic to life in an engaging two-minute animated video.
The key numbers from the report were reported by several major media organisations including the BBC, Sky News and MusicWeek.